Pernod Ricard is one of the key members of the Premium spirits industry in the world. Our brands are distributed in more than 160 countries. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of in- ternational brands and a high-end strategy, known as Premiumisation.
At Pernod Ricard, conviviality is more than our profession, it’s our driving purpose. Bringing people together to share authentic, meaningful moments of conviviality was a guiding principle for our founders and this vision continues today to inspire the Group’s 19,000 employees. Pernod Ricard seeks to ensure that each of our Brands are at the heart of every social occasion; and in doing so, we will achieve our ambition of becoming the world leader in the wine & spirits industry. Our three-year strategic plan Transform & Accelerate, whose first year is reaching its end, defines our priorities for achieving this ambition.
Operational excellence
Reduce complexity & foster efficiency
Talent development
Recruit, retain & develop
diverse teams
Sustainability &
Responsibility (S&R)
Lead the industry in
Sustainability &
Responsibility
Route-to-market /
consumer
Capitalize on our many
different distribution
channels in order to reach all of our customers and
consumers
Portfolio management
Position one of our brands at each and every shared moment of celebration,
rooted in local realities
Premiumization & luxury
Premiumize the portfolio & strengthen our position as the leader in luxury spirits
Innovation
Create brand experiences
through new products and services
Digital acceleration
Accelerate the integration of digital into everything
we do
Operational excellence
Talent development
Sustainability & Responsibility (S&R)
Route-to-market / consumer
Our Transform & Accelerate Strategy
Portfolio management
Premiumization & luxury
Innovation
Digital acceleration
Reduce complexity & foster efficiency
Recruit, retain & develop diverse teams
Lead the industry in Sustainability & Responsibility
Capitalize on our many different distribution channels in order to reach all of our customers and consumers
Position one of our brands at each and every shared moment of celebration, rooted in local realities
Premiumize the portfolio & strengthen our position as the leader in luxury spirits
Create brand experiences through new products and services
Accelerate the integration of digital into everything we do
OF WINE & SPIRITS WORLDWIDE
AND PRESTIGE SPIRITS WORLDWIDE
AMONGST THE WORLD’S TOP 100
NET SALES
EMPLOYEES ACROSS THE WORLD
PROFIT FROM RECURRING OPERATIONS
Pernod Ricard is created by the link-up of two French anise-based spirits companies: Pernod, which was founded in 1805, and Ricard, founded by Paul Ricard in 1932.
Acquisition of Irish Distillers, the main producer of Irish whiskey and owner of Jameson.
Acquisition of the Orlando Wyndham Group, an Australian producer of wines, including the Jacob’s Creek brand.
Pernod Ricard and the Cuban company Cuba Ron create Havana Club International, a 50/50 joint venture for the marketing and distribution of Havana Club rum.
Purchase of 39.1% of Seagram’s Wine & Spirits businesses: integration of Chivas Regal Scotch whisky and Martell cognac.
Acquisition of Allied Domecq, in partnership with Fortune Brands. The Group doubles in size and becomes the world number 2 in Wine & Spirits.
Acquisition of Vin & Sprit, owner of ABSOLUT, making Pernod Ricard the world co-leader of the industry.
Pernod Ricard accelerates its presence in Africa. Six affiliates set up in the continent’s key markets: Ghana, Angola, Kenya, Namibia, Nigeria and Morocco.
Pernod Ricard strengthens its portfolio: in April, the Group acquires Kenwood, a Premium Californian wine, and in July increases its shares in Super Premium Tequila Avión. Also launches of the “Allegro” operational efficiency project.
Pernod Ricard marks its 40th anniversary.
In China, Pernod Ricard leads the way among all international wines and spirits groups. Key brands such as Chivas Regal, Martell and Royal Salute were introduced into the country over two decades ago, since then they have grown to become China’s leading portfolio of imported spirits.
The acquisition of Allied Domecq and Vin & Sprit further consolidated Pernod Ricard’s leadership in China with the addition of Ballantine’s, Mumm, Perrier-Jouët, Beefeater, Kahlúa and Malibu in 2005, Absolut vodka in 2008, and Monkey 47 in 2016 to the already strong brand portfolio.
Looking to lead the industry, Pernod Ricard derives its growth potential from its decentralised business model and corporate culture of “conviviality”. Synonymous with openness, dialogue, empathy and respect for others, conviviality is an important gene in Pernod Ricard’s DNA. Employees and the Group itself are also encouraged to adopt an entrepreneurial spirit, the core of the Group’s common values, to help Pernod Ricard achieve its goals.
Decentralisation is the founding principle behind Pernod Ricard’s organisation and operations. Continuous dialogue between the Brand Companies and the Market Companies ensures the involvement of all stakeholders in the business, and a decision-making process that is as close as possible to the consumer.
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GEOGRAPHICAL DISTRIBUTION
OF SALES 2019/2020